Monday, 7 April 2014

Task 3b: Theories Relating To Networking

The exploration of the below established ideas and concepts regarding professional networking may add value to my understanding, not of ‘how’ to network, but rather how my networking could be developed in the future.


Cooperation 

Game Theory is a set of ideas developed initially by Mathematicians to tackle problems in a range of areas. Its background originates from games where one player is successful at another's expense, ‘when should someone be selfish and when should they co-operate in an ongoing interaction with another?’ (Axelrod 1984) Therefore this theory can be used as a way of predicting how people would respond to a specific event. Robert Axelrod identified the importance in the theory of cooperation and the benefits of cooperating fully with others until a maximum point of benefit is reached.

In ‘Prisoner’s Dilemma,’ the two players in the game can only choose between two moves, ‘cooperate’ or ‘compete.’ If both players choose to cooperate, they will both gain, but if only one of them cooperates, the one who competes with gain more. If both compete, both lose but not as much as the co-operator whose cooperation is not returned. The problem with this is that each player has a choice two options, but is unable to make a good decision beneficial to them without knowing what the other one will do. A real life example that I have come up with to which Game Theory can be applied to is as follows. Two shoppers reach the checkout at a supermarket to find all stations busy aside from one. If both decide to co-operate, then they will each choose to join one of the loner queues as they do not wish to seem pushy. If one individual decides to compete, then they will not have to wait as long to pay for their trolley and the co-operator must join the longer queue line. If both decide to compete however, the Prisoners Dilemma model states that neither will gain as much as both cooperating, but not lose as much as the individual who tries to co-operate with the competitor. A possible outcome here would be that both individuals are directed to a slightly shorter queue line and must wait, although not for as long.

Ultimately then, Game Theory looks at peoples decisions to cooperate, or not. This means that in order for cooperation across a network, each individual must have a clear understanding of the benefits and drawbacks decided either by an authority e.g. an employer or in my case, my choices in deciding what is good/bad for me personally. Axelrod argues that the ‘tit for tat’ method sees more effective results whereby players stared with co-operation and then copied the other player’s choice from there on out. When I applied this strategy on the online version of the game, I found that both myself and the other player saw the benefits of co-operation and we ended the game on the same number of gold coins. The seemingly harsh notion of ‘co-operate until you have reached maximum benefit and then leave’ is suggestive of regular patterns of human behaviour. But can this be seen in professional networking?

My initial impression of this concept was that it seemed a very base and corrupt view of human behaviour; that we are willing to co-operate until we have seen the benefits but no further. How could this theory, developed by a mathematician and based on prisoner’s compliance, be in any way related not only to my use of professional networks but also a range of problems in different areas? It seemed too simple an idea to be used to explain complex human behaviour. However with time and more understanding, I have seen how it can in fact directly relate to me. There are many theories that seem simple enough that I have accepted in the past without question, e.g. Darwin so why did I have so much trouble accepting this one? I think it may be due in part to my unwillingness to accept that I have applied this strategy, probably on regular occasion in the past. It makes perfect sense now, that an individual would be no longer willing to co-operate once they have realised there is no more to gain, especially within a group of people they are not closely tied to. An individual not returning to a revision session once their grades have improved enough etc, we see it everywhere. This concept is useful to me now that I understand it and can apply it to examples I see in society as it will help me to get more value out of my professional networking by co-operating with a given group of people to help me further and better my career. When and if the time comes whereby I am no longer benefitting from a network, this can continue to help other members once I have left. It certainly makes me think differently about myself and other people’s reasons for co-operating but also makes me think differently about the networks I am a part of and the balance of co-operation versus competition amongst a group of like-minded individuals. This concept has made me more aware of my involvement in certain networks and in how in the future I need to perhaps contribute more to them instead merely taking the knowledge and not giving back. For example if I provide an individual in a network with details of an upcoming audition, co-operating, this theory states I am far more likely to receive co-operation from them, perhaps audition information I was not aware of. Being aware of this concept, I believe, will allow me to get more out of my networking in the future.

Affiliation 

Social psychologists have looked at how humans have benefitted from affiliations or connections with other people, why they might enjoy it as much as they do and the reasons why we form relationships. As social beings, much of our time is spent in the company of other people; Larson, Csikszentmihalyi & Graef (1982) found that as much as 75% of a teenagers time is spent interacting with others. They were happier and more excitable than when left alone, comparable with children raised in an orphanage and limited social interaction (Gunnar 2000.)

Altman (1975) described his theory of ‘privacy regulation’ whereby the desired levels of privacy can change in a matter of hours. ‘Optimization principle’ is where we try to match our desired level of interaction with what we are actually experiencing. Too little interaction and we may feel isolated, too much and a person can feel crowded. Homeostasis (O’Connor & Rosenblood, 1996) is a term I was familiar with from studying Science at school, whereby variables of the body are regulated so that conditions inside remain stable. So in relation to the field of social psychology; we have the ability to control our level of contact to keep it stable as close as possible to level we actually want it. Both ‘privacy regulation’ and ‘optimization principle’ both assume that there is no difference in people in their need for affiliation/social interaction. However, different types of people have different needs. An introvert has a higher arousal levels than an extrovert so thy may avoid social situations to avoid high arousal levels in their nervous systems. Extroverts on the other hand will deliberately look for interaction in order to get their desired arousal levels.

Social interaction could be determined not only by our own preferred levels of involvement, but also cultural differences (Hofstede 1980). He found that in cultures that are very ‘individualistic’ seeing independence as more important than with a group mentality. Their relationships are many and varied but tend to be shallower, viewing personal goals above that of the group. The UK is seen as a highly individualistic country. Cultures that have more of a ‘collectivist’ outlook tend to have fewer but deeper and more meaningful relationships that are longer lasting e.g. tribal cultures.

The perspective of affiliation has been described as an evolutionary concept and inherited trait that helps us to survive and reproduce. On a social level the benefits can be seen in the enjoyment we receive from spending time with others but from a psychological point of view, how we internally manage this involvement. Prior to starting this task, I would have said that professional networking and the ability to do so effectively is conducive to having a successful career, but after task 3b and my further reading, it appears that this concept of ‘Affiliation’ is implying that all of us possess an instinctive need to network, not only in our working lives but also in our personal ones and that my taking part and engaging in professional networking takes place due to a psychological need inside of me to do so. The variation in individual personalities and cultures sees no difference in our need to associate with others according to this theory. Reader 3 suggests that a well-established practitioner and an individual new to the field will have the same need to affiliate and after my reading on the subject, I have to agree. The individual trying to establish and begin a career will have to and want to work hard in their networking to see benefit, but the professional will do well to remember the importance of affiliation and the connection between maintaining certain close affiliations and success.

Of the two, I have enjoyed the study of this theory more as I initially believed that it could help me more personally by what I can take from it and transfer into my own networking. The notion of ‘privacy regulation’ whereby too little interaction can induce feelings of isolation and too much interaction leaving a person feeling crowded seems to have been solved in my case as I have types of professional networking. The physical connections I have with people in my network that are maintained by teaching and meeting with them on a regular basis can be juxtaposed with the online networking that I seek in terms of Facebook and/or Twitter. If, according to this concept, we have our individual and preferred levels of affiliation and privacy, it might mean that a person needs to find balance and variety not only in the types of professional networking but also the regularity of their involvement in them. But is professional networking an extension of our innate need to affiliate with others? It has been established and upon further reflection I agree that an individual’s career can be aided greatly by the use of networking, but do not agree that this is instinctive. A person will naturally affiliate with others socially and form a relationship with different groups of people, but networking on a professional network is something that has to be recognised as a tool to be used and harnessed. It could be that I am basing this judgement on looking inward at myself. I consciously have to remain in contact and keep myself up-to-date with my working networks. It is because of this that I am of the belief that professional networking is not a mere extension of our innate need to affiliate with others, but more so a decision to further develop our careers. The concept of affiliation as a need has made me think differently about myself but not about my professional networks. Yes, I see them in new light and have broadened my knowledge with the understanding of this theory, but do not think that professional networking is a natural, instinctive process. Rather it is a skill that has to be mastered and if done so correctly is invaluable to an individual’s progression in their chosen field. 

1 comment:

  1. Hey Pip,

    I really enjoyed reading your reflections about cooperation and affiliation. I agree that professional networking is not a natural and instinctive process. I also think that our professional networks might change very frequently depending in our professional position and current area of interest....and is actually our job to keep it well for the benefit of our career. So it cant be really described just through theories. Reader 3 however, brought tools to better understand about relationships and situations that might happen into our professional life. It made me realize about cooperations , affiliations and even competitive attitudes that I have been through without even realizing it. For you maybe this feeling was even more as you are part of both , dancing and teaching work environment...or is not really different ?
    This year I began to work professionally in a company for the first time , so my professional network changed a lot and I want to aim further for the benefit of my career. I can kind of say that dance world during school time is very different from the dance world in professional life. Reading your posts are being really helpful as you have a very mature and professional look into it. Thanks for that !

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